Covid-19 shifted the world into unprecedented times; countless lives have been affected, and businesses have seen dramatic falls in revenue and difficulty in securing funds. It is evident that this will cause lasting economic effects, which elicits the need for businesses, entrepreneurs, and startups to plan around this new reality. This report is meant to help smaller businesses and startups within the San Diego region navigate the current financial climate, and includes a list of available resources in San Diego County.
With millions out of work and businesses forced to adapt to new, restrictive conditions, the COVID-19 pandemic has likely caused the greatest upheavals in consumer behavior, business practices, and innovation we will see in our lifetimes. This whitepaper conducts an in-depth examination of how conditions are changing and how to adapt to them. Covering a broad set of topics ranging from disrupted purchasing behavior to employee surveillance, team building, and productivity for remote work, this paper gives businesses a framework for analyzing and responding to the challenges they are facing. With cross-referenced data across over 50 sources and expert testimonials from leaders in their fields, this paper provides informed recommendations for how to safeguard and improve your business in the face of growing uncertainty.